LET’S HAIR IT

BRAND IDENTITY | APP DESIGN

Background
“Let’s Hair It” is a campaign birthed out of experience.  Its aim is to advertise an event surrounding the conversation of black hair, specifically the miseducation of natural, black hair. 

Brief
Choose an organization, group, business or institution that you think might benefit from having a fresh campaign to help increase awareness, change perception or promote an existing product / service in a new light (potentially to a new audience). Create a poster and supporting collateral.

Solution
I teamed up with Pattern Beauty hair products for my campaign. I created posters that would capture the attention of my target audience and encourage them to read deeper into the message, leading them to attend the event. This is all in an effort to help eliminate judgement, discrimination, and straight up awkwardness based on hair style and hair texture.

Keywords: SATIRICAL, AUDACITY, CURIOSITY